A Study of Human Behaviour in Fire Evacuation with an Emphasis on the Essay

A Study of Human Behaviour in Fire Evacuation with an Emphasis on the Elderly people - Essay ExampleThey be naturally weaker and more vulnerable than the younger individuals. Older people live vision and hearing predicaments and these handicaps have to be taken into account in selecting the outflank course of body process in moving them out from the danger. For instance, elderly, particularly the females, cannot be advised leap even if the height of the magnetic dip is low because they have weaker and more brittle bones compared to the rest. (Cardinal, Florence. Vibrate Your Bones. March 1, 2007. Well Woman Blog. internet.). They in addition have traits or attitudes peculiar to their age. Old folks want to stay alone and in paces which are slower than what the ordinary person prefers. The elderly folks always choose to be away from the crowd. In view of these constraints, there are crucial problems which have to be properly addressed in plan and implementing escape procedures during the flight from the dangers of fire. The decision on what scheme to opt for in leaving the danger geographical zone has to include the condition and design of the building or structure that is ablaze or in flames. wholly these are geared toward a successful evacuation in general and for the elderly in particular. In a nutshell, the present paper is aimed at collating valuable information to come up with suggestions which are deemed best and most practicable in implementing flight procedures during incidents of fire for the safe, orderly and successful evacuation of the elderly.In glide slope up with this dissertation, considerable time, efforts and financial resources were invested. Additionally, there were individuals to whom the proponent of this dissertation is most grateful for their encouragement and loved help. To the professors, the writer of this thesis conveys sincerest thanks. To all the friends of the proponent in the school community, heartfelt appreciation i s hereby explicit for making the stay in the campus and the surrounding environment a magnificent and

Office gossip Case Study Example | Topics and Well Written Essays - 1500 words

stance gossip - Case Study ExampleLilly had been working in the go with as a salesperson, where she came crossways a customer, named Keith Lasky, with whom she was found in an objectionable condition, in her office talking sexy and creating noise with Lasky, which was not acceptable for her co-workers altogether. Since her company had appointed Lilly to enter into sales venture with the customers and clients, and she had been paying due heed to the comparable by producing excellent results during the course of performing her duties, she should have also kept in view that she was not only under-obligation to increase sales volume of the company, she was also expected to work for the good name and fame of her workplace.The company had bestowed its unflinching trust in Lilly, and it used to appoint her for its overseas operational services it is therefore, her developing sexual relationships with one of the customers of the company not only appeared to be disgusting for her co-work ers and colleagues, but also this act of her depicted a very awkward scenario for the company that the sales staff of the company could touch even the butt joint for generating business from the customers.In addition, the wrong-doing initiated by Lilly by developing extra-marital relationship with a customer introduced the condemnable disposition that the female sales staff would also have to offer their physical charms for the sexual gratification of the customers in order to promote the company subsequently. Hence, her irresponsible act brought humiliation and defamation to the company, as the customers could communicate the aforementioned(prenominal) to the public at large that the company also offers the female staff for the sexual pleasures of the customers for capturing the attraction of others. Moreover, a married womans entering into extra-marital relationship with a customer was equally humiliating for her preserve and children, as they would never allow such indecent activities. Consequently, her company,

Discussion Question wk5 dq2 Assignment Example | Topics and Well Written Essays - 250 words

Discussion Question wk5 dq2 - Assignment Example(Larson, 2010)Interactive marketing on the other hand targets on even a more micro level and focuses on singular customers. Its requires active participation of the customer aswell to engage in the marketing process. Hence is more inwardnessive fashion of communicating and providing information regarding the product.The marketing technique will vary depending upon the type of product. In my opinion I shall use interactive marketing as I would like to build my product as a brand through inclusion of suggestion given by the customers regarding my product. Whereas if direct marketing is chosen , cod to the clutter consumers have stopped paying attention to direct marketing approaches due to too oft clutter now.The main disadvantage of direct marketing is that people are reluctant that their information may be provided to other advertisers and theyll get bombarded with promotions and advertisements. Also when your information is in a database there is no way through which you can opt out the list so that you dont get any further promotional offers or advertisements. Also due to the clutter now , direct marketing is losing its effect as consumer are reluctant to pay attention to mistakable offers and ads by many new similar

Exploration of The Challenges Affecting the Implementation of Distance Dissertation

Exploration of The Challenges Affecting the Implementation of Distance schooling System in Higher Education Institutions - Dissertation ExampleAs such, a challenge exchangeable inadequate leadership and management can be solved by redesigning the leadership and management coordinate of institutions that tend to be affected by a such challenge (Dettmer 1997). Arguably, such a measure, which is highlighted by TOC can be used to remediate performance of the organisation because organisations that have better results have been associated with suitable and effective leadership and management. In an opposite dimension, TOC is used to understand both internal and external constraints. This promoter that external challenges such as cultural differences could be analysed and articulated upon by a way of apprehension dynamics of how gender and language barriers could be approached differently in lay out to mitigate organisations performance. General trunk hypothesis In an attempt t o actualise functionality of GST, this theory stipulates on several levels through which organisations can improve performance. The most notable one is the static structure (Greene 1999). This level is analysed to represent the anatomy of the universe. It is represented by the patterns of electrons around a nuclear (Weckowicz 2000). However, whereas such anatomy can be used to explain complexness of an organisation, both(prenominal) important aspects of external challenges facing an organisation cannot be well addressed since they cannot be phonation of the nuclear (of the organisation). Challenges such as different learning styles by different students and gender-based participation barriers appear to be forces outside the organization. Besides, distance learning encompasses diversification of a single organisation into a complex dress of education tools to be used by a single organisation. Therefore, it would be difficult to focus or address some of the challenges affecting dis tance learning using this theory. Contingency theory The emphasis of this theory is mainly on the importance of leaders personality and the situation under which the leader operates (Bacher 2007). In essence, Fielder Edward and his associates outlined two main styles of leadership that is articulated by the theory task propel and relation backship motivated style (Donaldson 2001). As much as these two styles can be assign into the context of helping to improve distance learning organisation, there is much that needs to be looked at especially on how such motivations can be applied in the context of issues affecting other persons/stakeholders of the organisation apart from the leaders of the organisation. In light with this, challenges emanating from students and the environment cannot be solved using this theory. Socio-Technical hypothesis In regard to the challenge of inappropriate digital infrastructure, it is apparent that this theory can shade some lights on how to approach such a challenge (Miner 2007). This is in light with what the theory underpins its argument that an organisations technical sub systems which comprises tools and techniques that can be improved by adjusting social systems in order to maximise organisations performance (Avison & Fitzgerald 2006 Jackson 2000). However, challenges such as cultural differences of students, who in the relation to the theory are customers, cannot be addressed using the theory because its main focus is on how to improve the performance of the organisation, which in this case are the employees and their wellness. Communication System Theory As much as this theory can be

Case 1 Essay Example | Topics and Well Written Essays - 2000 words

Case 1 - Essay ExampleThe type of organise obtained varies with every musical arrangement. There are those that are pyramidal and roughly that are elliptical. Every shaping has the top managers and employees who are entitled to the basic works and then dimension the whole form together. The diagram in page 22 strictly shows the how the organization function in accordance to the specific department that exist in the organization. The co-existence of the sections therein is so crucial, and the diagram play a major role in showing how labor is distributed from the top managers, who are the board of directors, to the support staff. one(a) and only(a) way that an organization may overlay its strategies down the hierarchy is through the system of formal authority. This system is somewhat a map that only shows how information flows from the top managers to the foreman or from the purchasing agents to the shippers. However, it does non inform us on the specific activity that takes place in every section. At a glance, one may know the positions that exist in an organization and the manner in which authority flows in the organization. The system of regulated flows is as salutary incorporated in the operations of the organization. The flow of production is well broken down from the administrative hierarchy to control the centre of operations. Another flow of communication in spite of appearance the organization is the informal communication system which has the role of laying emphasis on the coordination process sum the employees in the various departments. The communication layout among the employees in the organization is very essential. Through communication, the operations deep down the organization beginning from the top managers to suppliers and the shipping department will be smoothly run without encountering barriers that may lame the efforts made. There are sections within the organization that do not need official attention and thus such sections only gain access to the unofficial communications posed to them. From the diagram, it can be distinctly seen that the arrows move from one part to the other without a clearly defined path. This is a clear indicator that the informal communication does not take a specific path to its destination. The information relayed may by-pass one department to the other, but the message would still be relevant and fruitful in the end. The organizational structure depicted above may be attributed to the Waterstones Company. The flow of operations in this company takes the different systems discussed therein within the organization. It follows the traditional hierarchy of the organizational structure, which consist of Board of directors, Chief operations officer, departmental heads and employees. Waterstones is the largest have got retailer in the UK and Ireland. Recommendations and Implementations 1. Implement a well defined Hierarchy. The top manager will care all the operations of the org anization. 2. Every department should be managed by a skilled and knowledgeable individual. The departmental heads will oversee the operations within their own department and ensure that what is delivered is up to the standards required by the board of directors. 3. Layout a channel for communication. Since communication is an essential tool in passing of information, the entire organization has to speak a common language that is understood by everyone. Through this, flow of information within the o

Education Essay Example | Topics and Well Written Essays - 1000 words - 28

bringing up - Essay ExampleTherefore, the American economy might find itself irreparably outdated if the current conduct is not changed and the educatees urged to concentrate more on their studies and less on partying and watching television.The direct provides statistical entropy that indicate how the American students are behaving as compared to students in other regions. This is when considering commitment to education. Here, the average American student spends more time when watching television shows as compared to the time spent when reading. Specifically, this adds to 1,500 hours each year and 900 hours when learning or in the classrooms (Two Million legal proceeding A Global Examination (13 Minute Cut) use 2). American students depicted in the film also confirm that they view school as a rite of passage. Moreover, the American students have lower hours shared for learning per day. At least 66% of these students allocate at most one hour for doing homework every day (Tw o Million Minutes A Global Examination (13 Minute Cut) Part 2). The statistical data provided by the film with respect to the time that the American students allocate to education during weekends is more worrying. This is because not even one hour is allocated to education during weekends. These students like having other activities, which are not related to education such as partying. The plectrum of subjects done by American students is also worrying. This is because they do not choose the subjects of interest, which their counterparts in India and mainland China suffer advantage of. Such subjects include science and mathematics. This is as compared to other students in different countries who take higher(prenominal) education with higher levels of seriousness especially through pursuing these competitive subjects.According to the documentary, the students in India and China show different behavior in all aspects such as the hours they allocate to education, the subjects of

Second Reading report Essay Example | Topics and Well Written Essays - 500 words

Second Reading narrative - Essay ExampleShe held strong beliefs on the need for social armed service as a affair from the Deity. At this point, I consent with her assertion that every human being is tasked with social responsibility and she puts it in a way that can be explained as Gods delegation to generosity. In addition, interprets the row of Isaiah, Jeremiah, Micah, or Amos as pleas for humanity to enhance justice by denouncing arrogance and iniquity. It is convincing to conclude that Coles achieves his agendum through the bitch of service to eliminate the rife selfishness by denouncing the culture of narcissism (185).Similar to Coles call of service, Mother Teresa utilizes the Words to Love to urge humanity to accept divine intervention to represent delivery boy on earth. Her words are convincing and sufficient to grant concurrence. She makes sense by asking humanity to spread the prayer of love. In a broad context, it is through love that individuals can embrace fami liarity service. In addition, it is only through having love for neighbors that we can be a representation of Jesus. I concur to the fact that by offering community service and care for others, the love would be as large(p) as shining Jesus light on others through us.John F. Kennedy in the Special heart to Congress on the slumber Corps March 1, 1961 deviates from the divine calling aspect of social service to the call of duty aspect. He adopts a global perspective of community service by establishing the Peace Corps. The agency is tasked with providing skilled labor in foreign countries. I hold similar opinions to those represented in the article and concur strongly with J.F. Kennedys assertion that the future of freedom lies in the ability for men to live in dignity whereby hunger, poverty, and ignorance become a thing of the past (678). He asserts that economic instruction entails skilled labor towards the societal demands. The societal demands entail offering to teach in the

People & Organisations Essay Example | Topics and Well Written Essays - 500 words

People & Organisations - Essay ExampleMaslows power structure of Needs can be viewed in a pyramid form. From bottom to top the needs argon as followsThese can relate to an organisation as well as the individual. Physiology for an organisation can be the basic necessities of a company. For example, a hotel must have a building capable of holding threefold rooms, electricity, heat, beds, and new(prenominal) basics. Security could be resources needed to continue the hotel business, such as employees, customers, and other resources. Loving and companionship could mean the employees relationships with each other, but even more importantly with the customer. Esteem could be an example of self-esteem in ones work. Hotel employees coming to work and actually having pride in their job. Self actualisation is achieved with a successful company. For example, the Hilton hotels could claim self actualisation.2) Apollo Culture (Role Culture) ordered and structured organisation, operating withi n clearly specify and well-known rules and hierarchies classic bureaucracy or public service organisation.3) Athena Culture (Task Culture) real different approach to the concept of management emphasis is on achieving the task in hand through and through a problem-solving culture, with little concern about the organisational structure or rules power and influence depends on expertise and achievement, and successful participation in team-work, non status in the organisation.4) Dionysus (Existential Culture) emphasis is on individualism, not on the organisation at all the organisation exists only to enable the individual to achieve, not the other way round typical organisational culture of professional practices such as a medical union or barristers chambers no boss at all in the normal sense, though for serviceable purposes one of the professionals will probably be elected or appointed by the group. (Handy, 13-36)Instead of right off describing all of these points

How Modern Business Can Remain Competitive Essay

How Modern Business Can Remain competitive - Essay ExampleThe concept of adopting Best Practices has ensured that many organizations, in varying degree have structured means of addressing above areas successfully, copying from the pioneers and thus nullifying the competitive advantages, which was developed by these early developers. In like a shots globalize scenario, the competitive advantage lies in the manner an organization manages itself and specifically derive a competitive advantage through its human capital. Therefore, it is of crucial importance that companies develop their remuneration strategies to reward mental process that will drive the organizational success.Evidence that the business environment is increasingly competitive is everywhere. Greater exonerate Trade has facilitated the movement of not only the traded goods but the factors of merchandise as well. Organizations seeking competitive advantages are increasingly seeking out global locations, which offer a comparative advantage in damage of their factor endowment (Hill 2004). More and more companies from the developed world are moving its labor-intensive production facilities to low labor live countries in the developing world. This is also facilitating an unprecedented level of technology channel and facilitating the competitiveness of these developing nations products in terms of quality, efficiency, and productivity. Today developing countries like China, India, and Mexico pose cost competitions on an unprecedented scale for the world players, especially those who are operating in high wage cost in developed nations.Thus it is of paramount importance that organizations in developed nations adopt their own strategies in managing their organizations, specifically the human capital to seek out areas of competitive advantage. This involves increasing productivity, efficiency and reducing cost through numerous aspects of Human Resource management involving better selection and recrui tment, development and training, fostering of encyclopaedism environments, fostering innovation, performance management and implementing effective rewarding strategies to drive performance.

Leadership Essay Example | Topics and Well Written Essays - 250 words - 1

Leadership - Essay Exampleb. CSR has numerous potential benefits for a successful business. It target help companies recruit, retain and cast a positive image on existing and prospective employees. Moreover, it enables companies to reduce interference of government, regulators, tax imposition, pressure groups, court and media. It gives business and edge and creates a unique selling overture that facilitates and empowers firms to move towards profitability and growth. However, CSR, by many is viewed as a deterrent to liberal trade and the last motive of business to maximize return to shareholders and an unnecessary added cost to the business. Organizational sustainability helps businesses reduce cost and risks associated with the business. It increases efficacy and improves reputation of the company. On the downside, it may not offer flexibility to the company. c. Body Shop is a binding example of an organization that is committed and stanch to corporate social responsibility.

Personal Financial Planning Essay Example | Topics and Well Written Essays - 2500 words

Personal Financial Planning - Essay warningJeff has now 5 years of job remaining. The best way to utilize his resources to save the funds for his retreat is to gift the amount to get a good return. So that he may have abundant money to complete his post-retirement plans. Jeff is also having full National Insurance contributions and has some savings. He has won the draftsmanship ticket prize of 800,000. Now he has to use the entire amount wisely because he has various plans to be fulfilled. These plans can only be completed by having proper use of the useable cash. For that purpose, Jeff call for complete personal monetary planning.Now Jeff needs to be very c arful to use the money in such a way that he may fulfill his plans after retirement. Obviously he would like to use his money to earn some profit on it. The financial institutions are in that location to help such people. They offer diametric range for the investment of 5-10 years and so on. They have different polici es so one should be aware enough to choose his required package of investment agree to the rates. He should deposit the amount for annuity and get the reward at the end of fiscal periods. In UK market, the present rate of bounty annuity is about 40% and it also varies by institution to institution. So if Jeff starts investing his money for pension annuity then this activity exit be fruitful at the cartridge clip of his retirement. muchover, statistics shows that in that location are chances of increase in the annuity rate in coming years. ordinarily the pension annuity period goes to the age of 75 in UK but mostly people avail the opportunity at the time of retirement i.e. 65. Though some people go for other options to correspond their finance or maximize it. That is the remedial measure to adopt such steps during the job to underwrite the life after retirement. During the job, this may be the best way to save money for future. But there is another fact that if anyone at th e age of 65, wants to utilize his annuity amount then there will be surely reduction of 1% in profit. This is the reason people go for other options. More the time will be more the chances to get higher profit for annuities (Murthi, July 2000). All the people whether they are skillful or not, consider the financial planning a very important thing. With the passage of time people became aware of its importance. Its not necessary that they have the knowledge to plan perfectly for their selves or not. The thing is that they have vision of the importance of financial planning and they want develop a financial plan for themselves to save their financial resources for the future life. The advice of an expert financial advisor also helps the individual lot. A research study shows that only 13% people are known with the skills of financial planning. Everybody has his own favored resources to identify the needs to plan for future life (Murphy, 2010). In Jeffs case, we need to consider the r ates of different institutions and compare their rates of annuities. The highest rate of return will be considered. Basically, the rates are conjugated with the period of time you are investing money for. If the time period is longer, the rate will be higher and vise versa. The investor gets the highest rate in the later years so that is the main purpose of pension annuity. This thing helps the individual to secure their future after retirement. So this will be beneficial for Jeff to invest money in pension annuity and make it more of the original. We can go for fixed annuity. In such annuity, the annuity is sure for some years e.g. we say that we have an annuity for 5 years. So it is the annuity in which number of years is fixed. The financial institution will make the payment at the end of that period. Jeff can get more of this plan. Another option is the Maximum Investment Plan offered by different

Accounting Essay Example | Topics and Well Written Essays - 1000 words - 1

Accounting - Essay ExampleEven though, leased assets atomic number 18 not legally owned by lessee, he has the right over the leased assets to make physical exercise of and earn profits out of it and hence it should come under the asset side of the balance sheet. brain characteristics of leased assets and its accounting standards would be helpful to identify the outgo method of treating leased assets.Leasing is an reason among two parties, namely lessor and lessee, for the hire of an asset. By the symmetricalness, the lessor provides the lessee with the right to use and make profits for the agreed purpose and the lessee pays a lease rental to the lessor in return for the use of asset. The lessor is regarded to be the legal possessor of the asset who rents out the asset to the lessee. Normally, at the end of the leasing period the asset is given back to the lessor. Being the owner of the leased property, the lessor in real meanings allows the lessee quiet enjoyments only if t he lessee continues to fulfill the obligations. This simple accounting behavior itself outlines the best method of treating leased assets in the balance sheet. On the event of a default, the lessor has a right to regain the property and a duty to remarket the leased property.For accounting treatment purposes, leases are classified in to two, pay lease and operating lease. An operating lease is a very short term agreement for the temporary hiring of a particular asset. A finance lease is a long term agreement that represents a loan made by the lessor to the lessee to buy the asset. In this lease, risks and rewards of the ownership of an asset will be substantially transferred to the lessee. It is considered to be a rental agreement and legally the lessee has not bought the asset because the title mud with the lessor. However, it is highly important that the commercial reality of events and accounting transactions need to be reported in the financial statement.Simon Benninga emphas izes that accounting experts

ECONOMICS FOR BUSINESS Coursework Example | Topics and Well Written Essays - 2500 words

political parsimoniousness FOR BUSINESS - Coursework ExampleWhile these were being implemented, their application had to be prioritised so that the politics would offer what was socially and economically healthy to the citizens. These policies were to be implemented to improve the supply side structure of the economy and, therefore, fey on the firms, markets and industries. In this, the judicature aimed at improving the efficiency of firms, its productivity efficiency and effectiveness as it argued that much of the things that made the country to lag behind were caused by micro economic factors and not majorly from the orthogonal environment.The government minimised the distortions that apply in the market so that it remains competitive and productive and have a more efficient allocation of resources. This locative efficiency has allowed the resources to flow to areas where they are used more efficiently. The tariff protections have been removed from the industries which are in efficient. This has allowed the diversion of resources to areas which are more productive and, therefore, increasing the output.The government has subsidised the costs of importation of the new technology in a bid to increase the efficiency in production with minimum costs. This has been the case as the technically efficient industries have had reduced use of resources of which has helped to commute them to other areas of the economy. The reduction of government regulations helped the producers to venture into new markets and to respond quickly to the changing patterns in the economy and demands that come with it. This has set up the pace for the introduction of new technologies and inventions as well as carry about contestation that is fit for the structural changes. The government adopted the trade practices act that is meant to reduce competition through the collusive prices. This has also enabled new firms to enter the market and compete with the already existing firms. The government has removed the rigid regulations which used to control the market movements and has left the flow of the market been regulated by the demand and supply forces. The deregulations included the floatation of the dollar plus the removal of the control of RBA on the banks. These deregulations panoptic to the transport and telecommunication industries. This led to greater efficiency and productivity in these sectors, which was reflected in the whole economy. These were highlighted in the national economic reform policy which dated back to 1995. The government set up policies to find corporatisation and privatisation. This has brought about structural changes in the government business enterprises and has, therefore, ended up working independently from the government eradicating political interference in their working. Industries like Qantas and Telstra have been privatised to be more competitive. The government carried out reforms in the labour market, where there arose a

Interviewing Excercises Essay Example | Topics and Well Written Essays - 1250 words

Interviewing Excercises - Essay ExampleThe promulgate further points to mounting debts whose growth rate has exceeded con electric current growth rates in revenue, total pecuniary resources and enrol workforcet, and where the debt per student exceeded financial resources per student. The report further predict continued financial difficulties for the cosmos colleges but expects the public universities to raise tuition and fees so as to bridge the revenue gaps occasioned by cuts in state support, change endowments and grittyer expenses generated by growing enrolment. However, the reports indicate that the public colleges have remained liquid and able to meet their current liability on short notice, but the private universities had a stronger liquidity than similarly rated public universities. practice 3. 1. Mary said to Tom, put the book down and pay for my coffee. 2. Tom replied, Absolutely no. pay up for yourself. 3. The computer has revolutionized education, stated John Thom pson. 4. I spilled coffee all over my keyboard, Taylor cried. 5. ... Mr. Allen, who is tall and muscular, dropped out of high rail to join the military at the age of 18 years. After joining military, he deployed to Okinawa for both week training and thereafter deployed to Vietnam at the height of the war. He admits having killed many Vietnamese soldiers and watching others die, in the 13 months that he spent in the Vietnamese jungle. He is now a vocal counsel of peace in the human and a prominent critic of waging war. His advice to the students is to understand the importance of creating a world of peace and nonviolence. He laments the militarys use of an scrappy approach, to recruit young men and women. Nowadays we have allowed the military to go into our junior high schools and or high schools, and they have programs, ROTC (Reserve Officers education Corps) programs for the young high school and junior high school students, He says, When I was a barbarian that did not happe n you had to go to the recruiters office. He categorically stated that such aggressive recruiting do not offer the young high school kids a chance to look at what their options in life are. Military presence in our schools has convinced many children that the military is a goodly thing. He asserts that military training changes the mind of the young recruits. Marine Corps, he says, trained to kill. The beginning(a) thing that the trainers do is to remove your civilian life from you by getting rid of ones civilian way of thinking. In the military theres no thinking. You are trained to number orders. You do not ask any questions. he says. He opines that it is easier to do this to young high school kids who have no idea of what they want to do with

Letter to relative requesting financial assistance to start a retail Article

Letter to relative requesting financial assistance to start a retail store - Article ExampleWe intend to separate ourselves from the competition by utilizing both a brick and daub storefront at the mall as well as a web presence. Therefore, our customer suitcase will not be limited to local clients, but we will deal with a potential difference worldwide clientele. Our market research has indicated that there is a high level of dissatisfaction among gift recipients as a result of the lack of high- quality customized gifts that are also affordable. Our intention is to fill the gap between the high-end customized gifts and the dull generic gift market. The Gift Basket Company offers these people an alternative, providing them memorable and magical gift baskets.For example, we utilize highly detailed surveys to prepare our baskets, in which the customer gives details about such things as darling colors, foods, hobbies, interests and other items of interest that help us build the mo st appropriate gift basket. Daily employee dealings create an enormous opportunity for corporate gift baskets. Companies are experiencing more and more needs for gifts congratulatory gifts for new births or marriages, sympathy gifts for bereaved family members and even smaller items to welcome a new employee or give thanks to a longstanding employee.In addition, the clientele for corporate gifts is wide open.

Indian Culture Essay Example for Free

Indian Culture EssayWelcome to our guide to India. This is useful for anyone researching Indian culture, customs, values and wanting to understand the people better. You may be going to India on business, for a forebode or even hosting Indiancolleagues or clients in your own country. Remember this is only a very staple fibre level introduction and is not meant to stereotype all Indian people you may meetFacts and Statistics localisation Southern Asia, bordering Bangladesh 4,053 km, Bhutan 605 km, Burma1,463 km, China 3,380 km, Nepal 1,690 km, Pakistan 2,912 km Capital New DelhiClimate varies from tropical monsoon in south to moderate in north Population 1,065,070,607 (July 2004 est. )Ethnic Make-up Indo-Aryan 72%, Dravidian 25%, Mongoloid and different 3% (2000) Religions Hindu 81.3%, Muslim 12%, Christian 2.3%, Sikh 1.9%, other groups including Buddhist , Jain, Parsi 2.5% (2000) Government federal official RepublicLanguages in IndiaThe different states of India generate diff erent official languages, some of them not recognized by the central government. Some states have more then one official language. Bihar in east India has leash official languages Hindi , Urdu and Bengali which are all recognized by the central government. But Sikkim, besides in east India, has four official languages of which only Nepali is recognized by the central government. anyhow the languages officially recognized by central or state governments, there are other languageswhich dont have this recognition and their speakers are running political struggles to get this recognition. Central government decided that Hindi was to be the official language of India and therefore it also has the status of official language in the states. Travelling to India? wherefore not learn some useful Hindi phrases ?Indian Society CultureHierarchyThe influences of Hinduism and the customs duty of the caste system have created a culture that emphasizes established hierarchical relationships. Indians are always certain of social order and their status relative to other people, be they family, friends, or strangers. All relationships involve hierarchies. In schools, teachers are called gurus and are viewed as the source of all knowledge. The patriarch, usually the father, is considered theleader of the family. The boss is seen as the source of last-ditch responsibility in business. Every relationship has a clear- cut hierarchy that moldiness be discover for the social order to be maintained.The Role of the FamilyPeople typically define themselves by the groups to which they belong quite an than by their status as individuals. Someone is deemed to be affiliated to a specific state, region, city, family, career path, religion, etc. This group orientation stems from the close personal ties Indians maintain with their family, including the extended family. The extended family creates a myriad of interrelationships, rules, and structures. on with these mutual obligation s comes a deep-rooted trust among relatives.Just Cant Say NoIndians do not identical to express no, be it verbally or non- verbally. Rather than disappoint you, for example, by saying something isnt available, Indians will offer you the response that they think you want to hear. This behaviour should not be considered dishonest. An Indian would be considered awful rude if he did not attempt to give a person what had been asked. Since they do not like to give negative answers, Indians may give an affirmative answer but be deliberately subdued about any specific details. This will require you to look for non-verbal cues, such as a wavering to commit to an actual time for a meeting or an enthusiastic response.Etiquette and Customs in India opposition EtiquetteReligion, education and social class all influence tell apartings in India. This is a hierarchical culture, so greet the eldest or most senior person first. When leaving a group, each person must be bid farewell individually.

Marketing Strategy of a new energy drinks Essay Example for Free

trade schema of a raw(a) postcode pledges EssayAll around the world topeing crapulence is identical an entertainment for e actually peerless. Millions of battalion arrive at bever ages every solar day for refreshment. Our advertise is ab let knocked out(p) the readiness tipsinesss of Bangladesh. In this report we live with explained and analyzed how roughly of the five top look ating cogency confuse companies be in operation(p) in Bangladesh. Energy wassailings be becoming a major part of the beverage labor delinquent to the rapid increase of their merchandise competition and consumer aw beness. In Bangladesh, tiger and press forward ar the most historied amongst tot wholly in ally some otherwise life force drinks. Most of the energy drink companies act and carry out their trade strategies in similar elan of biographys. More innovative steps ar requi red ink to improve their market sh are. The stopping point of this report is to find out ab out the present condition of energy drink market in Bangladesh, major competitors we are likely going to facet and how we are going to overcome the challenges in the market when we for witness launch a crude energy drink traced life.With the use of effective merchandise mix and other strategies we are going to object glass the young stack of Bangladesh to sell our harvest-festival. We have do a clear competitive analysis to take proceeds of the weaknesses of our competitors and opportunities of the market. We are likely going to target widely in the beginning of launching our carrefour to inform our guests about our convergence. As a new increase confederacy we are promising our clients to cite a unique product which go out consider them energy along with the excitement to venerate their lives. office 1 Current Market abbreviation 1. 1Top 5 fools in the market (how we find it) We have keep an eye oned in some of the areas of Dhaka city, like Farmgate, Mot ijheel,Uttara, Gulshan to find out the stools of five most top selling energy drinks. According to the survey we have seen Tiger, race, shark, nip and bring up are most popular in the energy drink industry of Bangladesh. We went to several(predicate) departmental stores as mystery shoppers and hit-or-missly asked about the drinks for each one shop offers and found out the names of the energy drinks customers tend to subvert more(prenominal). 1. 2Product Analysis -Product Level Product aim is the first and most important step taken by product aimners to add more customer value to their products.It includes 3 main take aims Core client Value, Actual Product and Augmented Product. Core Customer Value The first thing that comes to everyones mind when they talk about energy drink is inception of power. In Bangladesh, all of the energy drink companies basically have the equal core customer value, which is mainly about replenishing the energy of their customers by dint o f and through providing them with their energy drinks.However, different shuffles use different precepts to establish their customer value. For example Sharks motto says, square Energy, Real Power in other look Speeds motto says, Heavy Energy. This way each products motto varies from each other and creates a different view about the product in their customers mind. Actual Product This level includes bell ringer name, package and Product Attri stilles. Under Product Attribute comes Product Features, devise and Quality of the product. i. Brand name A stain name is an identity of a product, without it no product testament tear down exist. to each one brand name establishes their uniqueness with their different names, signs and logos. All of the energy drink companies have a brand name of their products, which differentiates each of them from their competitors. The names Royal Tiger, progress Energy Drink, Speed, Shark and cauterize each of them stands as a brand name for their product, marketed by different producers. ii. Packaging Packaging describes the way a product is protected using a container or wrapper and at the same time provides all the required information regarding a product.The energy drinks Sting, Speed, Shark and Tiger are all available in both prats and bottlefuls. Only Boost is available in steel slew in the market. iii. Product Features and Designs Features explain the tools which enable a particular energy drink to wee competitive advantage over other energy drinks. The tools include design, smell, taste and color of each energy drink. The designs of Sting, Speed, Shark, Boost and Tiger energy drinks are more or less the same. They are mostly available in ii forms and in two shapes, one in a round shaped plastic bottle (250 ml) and some other(prenominal) in cylindrical steel ignore (250/270 ml).They all taste sweet, expect from Tiger and Boost which tastes change state as well. iv. Quality Speed, Tiger, Shark, Boost and Sting have been admiting a good standard of quality by providing the adequate amount of energy to their customers and careing them to deal with strenuous activity. However, no matter what the quality level is over consumption of energy drinks can al shipway prove harmful for human cosmoss (even though they superpower be intoxicant free). Augmented Product There is no after-gross revenue service, delivery service or product support for these perishable products (like energy drinks).Labeling Labeling is the most important part of every energy drinks. It informs about the ingredients of the product, who do the product, safety issues regarding the product and the web address of the company. Speed, Tiger, Shark, Sting and Boost all maintain an informative and smart labeling to succor their customers to make the right choice. Their ingredients contain Carbonated Water, Carbonated Sugar, Vitamins, Preservatives, Colors, Antioxidant, Sodium Benzoate, Ca-D-Pentothenate, Citric acid, Tartrazine Yellow and some other things according to the standard or permissible level.They even mention on their labeling that, it can be harmful for children and pregnant women. However, they are manufactured by different companies. Speed is manufactured by nutriment And Beverage Limited, Shark is manufactured by Global Beverage Company Limited, Sting is manufactured by Transcom Beverage Limited, Tiger is manufactured by AST Beverage Limited and Boost is manufactured by Boost Drinks Limited. Brand Positioning One of the challenging things for the energy drink companies to do is, to create a changeless place in the customers mind about a particular brand.To do this, all of these energy drink companies need to locate their brands at 3 levels i. Product attributes ii. Benefits iii. Beliefs and Values. i. Product Attributes Even though Tiger, Speed, Shark, Boost and Sting all have the common color of the drink yellow their smell is very different from each other. Boost tastes s our, Tiger tastes both sour and sweet, Sting tastes like strawberry and both the Shark and Speed taste sweet. ii. Benefits The common benefit any consumer can assimilate from having an energy drink is, spiritual squeeze which ordaining make them more active in their daily life sentence.Still, every energy drink has its own way to inform about their benefits to their sure customers. Royal Tiger benefits their customers by recharging their energy physically, Boost helps their customers with being more efficient, Sting provides their customers with vitamins and other nutrients, Shark strengthens the stamina of their customers and Speed increases the concentration and performance level of the individuals who are consuming it. iii. Beliefs and Values Satisfaction comes from the core belief that consumers hold in their minds about a certain product.Customers believe Sting and Tiger provide nurse them satisfaction with better taste, Boost mothering boost their energy, Shark b equeath generate them real power and Speed pull up stakes help them gain extra speed. This way customers share their different beliefs and value for each energy drinks differently. 1. 3 Price Analysis Size of the Bottle Product Name 250 ml 270 ml 330ml Speed 25 BDT Shark 25 BDT Sting 25 BDT Boost Tiger 25 BDT Size of the Can Product name 250 ml 270 ml 330 ml Speed 30 BDT Shark 35 BDT Sting -Boost 170 BDT Tiger 30 BDT 1. 4 Promotion Analysis Promotion Advertising is the most crucial part of a companys marketing mix. It is the first step to inform and aware the general public or the target group of customers about a product a particular company is offering. The five energy drink companies Speed, Tiger, Shark, Sting and Boost all of them are betwixt the instauration and growth stage of their product life cycle. At this stage they are only informing the customers about their product including their benefits.Basically all the companies are follo pass ong the same way to promote their products and these are some of the most common media channels use by them for doing promotion tv, wireless, newspapers, magazines and internet. Target Group Energy drink companies mainly target the major districts of Bangladesh. The topical anaesthetic anesthetic companies, like Speed, Tiger have distributed their products in rural areas as well to attract a huge number of customers. Energy drinks are mainly used by the deal who are between the age group of 16-30, because they comparatively need more energy in every step of their lives.So all of the companies aim to target them and make the product according to their needs to deliver complete satisfaction through their energy drinks. Their product is priced quite cheaply, so that wad of different classes can buy them. Most of the energy drinks are claimed to be halal while considering the religious and social issues of Bangladesh. Message and Effect of the adverts Message (Add Story) each company make t heir advertisements differently even though their motive remains the same, which is to inform the customers about the product. present are some of the advertisement stories of the five energy drink companies 1. Speed In one of Speeds advertisements, they have sightn some guys were trying to get up on a bamboo for the whole day without getting tired. Their motto is Heavy Energy. In other words, they are using emotional appeal. In newspapers, they post a picture from the screen shot of their advertisements and use the same motto, so that muckle can get a clear brand knowledge. They do not have any brand embassador for their product and they are constantly sending out the notion to their consumers how Speed can let them gain unlimited energy.2. Shark There is an advertisement of Shark 20 takay Dhaka, they showed a guy kicked another(prenominal) person from Chittagong and sent him to Dhaka after having Shark energy drink. They are using the motto Real Energy, Real Power. In their advertisements they use the sane appeal to attract customers. They have no brand ambassador, because they are not still going for intensive or aggressive promotion. 3. Sting -. In the television advertisement there was one young boy who went to a shooting spot with the hope of being a superstar. On that time one director was taking the shot of riding a aim cycle on that spot.Showing that the young boy moved forward to do that shot but the director did not allow him and insulted him that make the young boy very frustrated. After that the director was divinatory to make that shot with the hero but unfortunately the hero failed to ride the motor cycle. Then the director asked the crowd who could do the shot. The first young boy showed up the courage and did that shot in a fantastic way. Everybody praised him a lot. They started celebrating the happiness together by dancing with sting energy drink. They were singing Sting, Sting, Sting Ullasher Shuru Ekhanei.They are using rational appeal in their advertisements In the radio advertisement they play the same jingle. In newspaper the marketers use the picture of 250ml bottle of sting energy drink and write their jingle. They let out the same ad in magazines too. In billboards and posters, the marketers add the picture in a puffy way that they use for newspaper and magazine. 4. Boost In one ad they have shown that a young guy, in all probability of age 20 was walking along the roadside, on the background rap music is going on (sign of young generation). The lyrics was talking about getting energy, confidence and success.The guy had his neck tattoed and wore a sunglass, showing the hyphen of recent youth fashion. He went into a departmental store, went to the refrigerator, there were other drinks (e. g. red rooster and red bull) but he picked up BOOST, then he paid for it, got out, drank it and got himself re illd and the soundtrack was saying as if he could drop now. So this is one example of their rational advertisements. They have not used any brand ambassador yet for their product in Bangladesh, and these two advertisements are not even shown in Bangladeshi channels, they are only available in You tube.5. Tiger The tiger energy drink has only one advertisement which is very popular. The brand ambassador Aiyub bachchu is the model for the advertisement. The advertisement showed that, when the popular singer Aiyub Bacchu attended a party, the auditory sense requested him to sing a birdsong. But at that time Aiyub Bacchu felt tired and bored. So he needed to recharge himself to get energy. So he took tiger and then sang a song with more power and energetic voice. In this way they try to attract customers by using the rational approach. They also do radio advertisement with the song of Aiyub Bacchu.In billboard advertisement they promote their motto Recharge Yourself. Effect Different advertisements effects consumers differently. In general, all of these advertisements encourage peo ple to buy their products. When people get satisfied with one product, they talk positive things about it, this way companies can enjoy the benefits of -word of mouth. Customers get to know through these advertisements how their everyday lives are going to be benefitted if they have these energy drinks. individualised selling Personal selling is no longer considered as giving door to door service.It is a much wider concept nowadays. Companies not only their sell their product to the customers, they also build a loyal relation backship with them. To keep on and for maintaining such a relation, companies must be ready to deal with different problems their customers have regarding their product. Unfortunately, none of these five energy drink companies do these in Bangladesh. They are more center on advertising only. sales promotion In general, energy drink companies do not demo any peculiar(a) discount on their product to boost their sales.Companies cook incentives to their chan nel members to keep their product in the front line of their shelves, so that customers choose to have it by first looking at it. Sometimes they give energy drink on their own to the customers, because it make the customers feel the product is of noble quality and that is why the salesman is offering it to them. Besides people generally do not look out for products those are kept behind the shelves, as it provide be very time consuming. Advertisements do even contribute to generate the sales level sometimes.Though there are many other ways to promote sales, the energy drink companies mainly follow these two ways to carry out their sales promotion activity. Public Relation To operate in this digital world it is very important for companies to maintain a good relation with both their internal and external publics, example shareholders, customers. Some of the energy drink companies dos plans and sponsors television shows to interact closely with their customers. Example last year Tiger organized one concert in Doha. Each of the five companies uses different and unique logos for their product.None of them are involved in doing conferences or giving press release. Buzz marketing is also a tool used by these companies to improve their relations with the general public and promote their product as well. Direct Marketing Energy drink companies have their official websites, but their use is not very effective in Bangladesh. In huge shopping malls or in other areas, none of the energy drinks are available in vending machines. These products are not even sold by the companies outright over online or by using telephone. The only way they carry out direct marketing is through placing the advertisement videos in You Tube.The energy drink companies still lack good customer service, example no service or facilities provided to give complaints or to share ideas about the product face to face with the customers. Promotion alloy Strategy The demand for energy drink is n ot yet very high in Bangladesh. So all the manufacturers of these five energy drink companies use the push strategy. Manufacturers contract with wholesalers or retailers to pass down their products to their last-place consumers and also to encourage customers to buy the products. Sometimes manufacturers give incentives to the channel members to promote their product as well.Section 02 Marketing strategy for a new brand word form savour Energy Drink Figure Logo of tang Energy Drink 2. 1 Introducing a new brand for energy drink After analyzing the present market condition of energy drinks in Bangladesh, we have come up with a new idea of introducing a new brand for energy drink. The name of our energy drink will be SPIRIT Energy Drink. This new energy drink will hopefully win the hearts of our target customers and please them with the new taste and value of our product that we going to offer.This energy drink will not only make people active physically, it will also motivate them spiritually to move ahead in their lives with confidence. The motto of our energy drink is ignites you from inside. With this motto we will give our customers the idea of how pith energy drink can add more liveliness in their lives. The name of our company is look Beverage Limited and we are using ticker Energy Drink as our products logo.We have used picture of a guy inside the logo to show our customers what we are trying to say through the motto.roductinkurny is gy of Shark and make them more active. customers tend to buy more. 20202020202020202020202020202020.2. 2 Design marketing strategy for the new brand i. Segmentation We will segment the market of Spirit energy drink on the basis of geography, demography, psychography and behavior. Geographic Segmentation We are going to serve Spirit energy drink mainly for the people of Bangladesh. We will offer Spirit energy drink indoors the different territories of Bangladesh, like- Dhaka, Chittagong, Rajshahi, Barisal, Sylhet, Ra ngpur and Comilla.We will be selecting these territories because these are the biggest district of Bangladesh and most of the people live in these places. We will offer our product throughout every individual district, starting from the departmental stores to the small local and street stalls. We are offering Spirit both in urban and rural areas as well. demographic Segmentation Our market will be divided into groups based on variables such as age, gender, family life cycle, occupation and education. We are going to offer our product to both male and female who are between the ages of 15 to 30.We are especially offering the product to the university going students, corporate persons and athletes too. Our product will be for the people of all religion as it will be product is 100% halal. Psychographic Segmentation Spirit energy drink is for the classes of people who fall under upper lowers, working class, middle class and upper middles. We are going to use personality variables to segment market like the gregarious and ambitious people. behavioural Segmentation We will be segmenting the market of Spirit energy drink on the basis of make and benefits.In summer it remains very hot in the middle of the day and for that time we will give a special offer to the customers called Make Your Mind Cool. People will get the same energy drink at a lower price during this time. We will give people other benefits like- we are not using preservatives in our product and our product will be pleasant for the customers. ii. Targeting We will target our market within the segmentation. We are mainly targeting Dhaka because, it is the capital city of Bangladesh and exceedingly populated and urbanized.Within Dhaka, we are targeting mostly the teenagers and adults who are the university students. Female students are going to be a part of it too, because the size and growth rate of this segment is high. As there is going to be other substitute products and tough competitors of Sp irit energy drink in the market, we will offer our product outright by setting some temporary stores of Spirit energy drink inside the campus of some big and renowned universities. This will help us gain competitive advantage over our rivals and make people aware of our product.We will explain about the benefits about our product and give other informations regarding our product. Making people believe that our product is different will be our main target. We will offer the same product at the same price to all our segmented customers. iii. Positioning Our products motto is Ignites you from inside, by this motto we are trying to make people believe that, Spirit energy drink encourages people to move on no matter whatever situation they face in their lives. Our product will invariably remove the frustration from both their body and soul.Spirit is alcoholic drink free and will be made and designed attractively to attract our customers. In this way we will differentiate and create a unique image of our product in our consumers mind. iv. Marketing Mix (4p) ? Design and description of the product Customer Value and Brand Name The first thing that we are considering about our product before we place it in the market is, its core benefit or core values. Customers always seek out for the benefit and the reason behind buying a product. They always value the experience they get after using it.In order to enter the market and establishing our brand successfully, we are going to provide the most refreshing and unique energy drink which will dispense liveliness and create more excitement in our customers life. They will not only buy one Spirit energy drink, they will buy one reason to hold on to being blind drunk and face everything with more spirit in their lives. The brand name of our product isSpirit Energy Drink. We have named our product Spirit because it is easy to remember and meaningful at the same time. It will help the customers to distinguish and compare o ur product from others.Product Features and Design Our energy bottle will be made in the shape of a space shuttle, with a combination of red and black color to give the igniting image. We will design our can just like other energy drink cans, which is made up of steel body with a cylindrical shape. In the middle of both the can and bottle, the name of our product will be compose horizontally. The whole bottle and can will be black in color and the name written in pearl white. The shining stars above the name will give it a glowing and sparkling image.The guy standing in the middle of the name will acquaint the idea that Spirit energy drink has the ability to bring back everyone from darkness and add new value to their lives. Like all other energy drink, Spirits taste will be sweet and sour and the color of the drink will be red wine color. Packaging and Labeling We plan to do very careful and colorful packaging to attract our target customers. The products are going to be well pac kaged and covered so that it stays protected in every condition. All the demand informations will be written on the body of bottle and can. Packaging will be done in two ways 1.Plastic bottle 300ml (Normal Packaging) 2. Steel Can 270ml (Prestigious Packaging). incumbent warnings will be provided, like it might be harmful for pregnant women and children. Manufacturing and Expiring dates will be written on the covers to warn the consumers about the products validity. Most importantly, the ingredients we are going to use are Carbonated water, Refined sugar, Sodium Citrate, Sodium Benzoate, Vitamin B3, Vitamin B6, Touraine, Citric Acid, Preservatives, Antioxidant, Ca-D-Pentothenate, Tartrazine, Mixed Fruit Flavor, victuals Grade Flavor, Food Colors.There will be a Nutrition Fact chart too, describing the nutritious contents. Energy80 cal. Proteino gm saturate fato gm Total fat o gm Sodium 20mg Sugar20 gm Carbohydrate 20. 5 gm Cholesterol0 gm Dietary Fibero gm Product Quality Prov iding our customers with the best quality of energy drink is our old purpose. We have made sure that our energy drink does not contain any harmful substances. It is alcohol free and free from every possible harmful effects. With the amazing taste and other attributes, we assure that our customers will be satisfied and buy Spirit more frequently. Design of pricing policy.Spirit is at the introduction stage of its product life cycle and we know the competition of energy drink companies is arise day by day in Bangladesh. We will use appeal-plus pricing for Spirit energy drink, considering the present market and demand for energy drink. Though the demand of energy drink in our domain is increasing with time, our product is still under pure competition, as there are already some other energy drinks in our local market. We will also consider competitors strategies and prices, how they set their prices and how much they charge from the intermediaries and consumers.We will focus on ou r target customers willingness and ability to pay for an energy drink. After considering the above issues we are charging 35tk for 270ml can and 30tk for 300ml bottle from our customers. For the 270ml can, our production is 30tk and after setting a standard markup to the cost we will be charging 32tk from our wholesalers, wholesalers will charge 33. 5tk to the retailers and finally the retailers are sell the drink at 35tk o the customers. For 300ml bottle, our production cost per bottle is 25tk and after setting a standard markup to the cost the wholesalers will buy each bottle at 27tk from the us.Wholesalers will charge 28. 5tk to the retailers and finally the retailers will sell it at 30tk each bottle to the customers. In short, we are charging the price for our product moderately to attract huge number of customers to buy it. It will help us to maintain a minimum level of profits for operating and keep running our business. Design of promotional activities Advertising For creat ing awareness and informing the consumers about our product we are going to advertise in more than one media. Our target is to do mass promotion to cover the maximum number of people in Bangladesh.Some of the major media channels through which we will be advertising are television, radio, newspapers, online media and billboards. goggle box and internet are the most fastest and effective media channels to promote product, as most of the people spend their time on these. Newspapers though have high believability, do not last for a long period of time. Starting from the poor uneducated people of our society to the educated ones, everyone listens to radio. Therefore radio is also a very effective way to reach a huge number of customers at the same time.Add story While broadcasting on television, we will show a random university student is sitting on a chair and lost deep inside at the switch off thoughts of failing in exam. Then suddenly one of his friends will come to him and give h im a Spirit energy drink. After having the energy drink the boy will jump off and scream energetically that he is not going to give up. He will get motivated and feel more energized while doing his studies. He will realize that he can study longer and give more concentration in his studies after drinking the Spirit energy drink.Then finally when the results come out, he will do the top result in his university. He will then become exceedingly happy and appreciate how Spirit energy drink has helped him to achieve this success in life. This way we will draw conclusion to the add. In newspapers and billboards we will use the same boy, who will be smiling and retention a Spirit energy drink conveying the same content about our products motto. In radio channels we use the same jingle which we will show in television. As we are launching a new product in the market, we want to deliver the same message to our target customers.It will help them to get a clear and specific idea of our bran d and what we destine to provide. Our advertisement is designed in both emotional and rational way. Emotionally we are showing the customer, they can move on in their lives with the help of Spirit and rationally we are giving them the idea that Spirit energy drink is good for their health, as it increases concentration and strength. Sales Promotion Sales promotion is another major step we will carry out to encourage our customers to purchase our product more frequently. Sales promotion can be done in many ways giving discounts, giving lotteries, pop-up adds, etceteraWe will give incentives to the people of our channels to keep our energy drink in front of the shelves in all the stores we are going to supply. Consumers buys the product that are kept in front side, because people have an idea that good quality things are always kept at the front and they will not want to search for other product as that would be time consuming. In times of special occasions like Eid, we will announ ce special discounts or extra offers. We will sell our products in front of colleges, universities and major shopping malls.Therefore we will be exposing our product more to the public and will gain higher chances of selling our product, thus making more profits. Besides, none of our competitors are doing these things, so we can gain competitive advantage over them as well. Personal selling Energy drink is a convenience product, and it is quite impossible to reach the mass people by employing thousands of employees for selling our product. This process is very slow and expensive. So we will not be selling our products personally. We will employ experts in offices, who will deal with customers views and problems.This way we will personally provide/sell our service them beside selling our product. Public relations At the very first stage we will arrange a press conference to inform everyone about our product. Press media is very crucial, as interacting with them positively will encour age them to promote our product more creatively and positively to our customers. This way we can also have competitive advantage over our competitors. We will organize different concerts and sponsor television shows, this will give us an open platform to interact more closely with our customers and build a strong relation with them.Direct marketing We are planning to open a Facebook page along with our official website where we will encourage people to share their views about our product. This will help us to keep track of our customers response towards our product. None of the other energy drink companies are doing much of these activities, so it is an easier way to grab a huge number of customers and market share this way. Online marketing is therefore more efficient and fast way of direct marketing in terms of receiving our customers reactions, complaints and comments and adapting to those changes to keep surviving and growing.Promotion Mix strategy We will use push strategy for Spirit energy drink. Contracting with different wholesalers and retailers will help us to provide adequate supplies in every convenient and targeted locations. We will give them incentives to promote and supply our product more frequently to the customers. Design of distribution activities- We will go for intensive distribution for Spirit energy drink, because we want to provide stock our product in as many outlets as possible. We want to fix that our products must be available where and when consumers want them.As our product is new in the market, we will directly offer our product to the target customers. We will be offering our Spirit energy drink to the customers through wholesalers and retailers. Within our limited resources we cannot afford to have our own distribution facilities, like warehouses and showrooms and to hire sales people and support stuffs. We would rather contract with the wholesalers, so that they will take those extra costs and risks. Our target customers are the young university students, that is why we are contracting with retailers.

Youngs Modulus of Nylon Essay Example for Free

Youngs Modulus of Nylon raiseIntroductionThis investigation aims to find the comfort of Youngs Modulus for a specific material, in this case nylon fishing line.Youngs Modulus (E) is a measure of a materials stiffness, determined by the formulaThe standard unit of measure for Youngs Modulus is the pascal (Pa). 1 pascal is the same measure as 1 Nm-2 (Nm being Newton Metre).A material unceasingly retains the same Youngs Modulus value regardless of how much it is stretched or strained, and this should be revealed in this investigation by convention a definite value of the modulus for nylon. HypothesisThrough research that I dischargeed before starting the investigation, I have determined that the correct Youngs Modulus value of Nylon lies in the pose 1-7GPa (the large range being collectable to different make-ups of Nylon with it being a compound). I should therefore be looking at achieving a utmost result within or very close to this range.Since stress is proportionate to s train in the Youngs Modulus formula, and the modulus value remains the same, I would expect the value of stress and strain to proportionally increase with for each one other. essay PlanIn order to carry out this investigation into the value of Youngs Modulus of nylon, I impart conduct an try out to gather the values of stress and strain when increasing force is added to the material, and exit state readings as weight increases until the breaking leg of the nylon is reached.In order to calculate stress and strain, I allow for fate to record each of the following variables throughout the experimentForce applied to the material F (Newtons/N)Area of a cross-surgical incision of the material A (Metres-squared/m2)Original length of the material Lo (Metres/m)Amount of extension when the force is applied L (Metres/m)These variables depart therefore allow the values of stress and strain to be calculated using the following formulasThis leads to a final Youngs Modulus calculation fo rmula ofThe set-up I exit be using to carry out this experiment consists of the nylon fishing line suspended from a stand using a clamp, and another clamp to see there is no movement in the stand itself. I will create a competent loop at the bottom of the hanging material so that weights can be added but will need to ensure this loop does not weaken any area of the material and cause a drop in the breaking point value, as this would compromise the reliability of my experiment and result in premature breakage of the length of nylon.At each stage of the experiment I will take readings of length using a standard 1m ruler, and will measure the area of a cross section by gathering the diameter value using a micrometer, halving this value to gather radius and then use the formulaBefore any weights are added, I will need to take a control measurement of the length and area of the nylon before any stress or strain is applied. formerly this is done I will proceed to apply weight in inter vals of 100g (0.981 N) and record the values of each variable stated at bottom of the previous page after each 100g weight is added, with the exception of original length which is a constant value and only needs to be recorded at the beginning of the experiment. I will continue to add weights until the material reaches its elastic limit and snaps, at which point I will record the force applied to break the object. In order to achieve an able digit of results from each experiment to make a fair analysis and conclusion to the investigation, I will need to take a minimum of eight readings (i.e the nylon should withstand at least 800g/7.849N). If this fails in the literal experiment then I will need to re-evaluate my plan and decide on a revolutionary method of conducting the experiment to meet this criteria.To increase reliability, accuracy and to eliminate possible anomalous results, I will aim to repeat the entire experiment terce times to gather average readings. If all three o f these experiments were to be perfect then the final Youngs Modulus value would be the same in each, so this willbe a good test of how much my investigation has suffered from error when I examine the range in the three values.N.B In my actual practical experiments, I have decided to measure engineering Stress, as opposed to True Stress. As Engineering Stress does not take into account cross-section(a) area changes, this will prevent me from damaging the nylon with repeated micrometer readings, and hence my values for area will always remain the same.Technical List of Apparatus* Nylon Fishing Line* Manual Micrometer (accurate to 0.01mm with a range of 25mm)* Standard Wooden 1m Ruler (accurate to 1mm)* Clamp stand with clamp* Set of Weights with hanging scratch off (in 100g/0.981N intervals)* G-ClampVariablesIn this investigation the variable I intend to be changed is the amount of extension of the piece of nylon, necessitate to calculate the value for strain.Other unintentional va riables will alike be present in the experiment, notably the cross-sectional area of the nylon wire, which will decrease as more strain is applied and the material stretched. By calculating engineering stress, the effect of this variable can be negated.SafetyWhilst the practical berth of this investigation does not include any particularly dangerous apparatus or methods, there are so far some safety considerations to be taken.Eye protection will have to be worn whilst the nylon has stress and strain applied to it, as the material will be taken to breaking point, which could result in the material whipping back very quickly at this point, posing an eye damage hazard. It is also worth noting that at this point a substantial amount of weight will be drop so arms and feet should be kept back from below the experiment and all persons in the vicinity should be on their feet to allow them to move back quickly if required.Error ReductionThe practical side of this investigation is prone to errors through a number of factors. In order to attempt to reduce the number of errors that will affect the results of the investigation during the implementation of the practical, the following steps will be taken, in do-gooder to the experiment being repeated three times as already mentioned above* Micrometer should be checked before each use to make sure it lies on the zero value when full closed.* Double-check all readings to be taken from the micrometer and ruler, and double-check the calculations for area on calculator.* Nylon should not be interfered with once set-up on the clamp, in order to reduce added stress or weakening through factors not related to the intentional weights being added.

Females are as Violent as Males Essay Example for Free

Females be as Violent as Males EssayMost people are unaware of look intoed statistics claiming loud and drop dead that females are as crazy as males. As a matter of fact, females are as violent as males not only in marital relationships but also in adolescence (Hines, Brown, Dunning, 2007, p. 63 Holtzworth-Munroe, 2005). It was the feminists that had widely disseminated the idea that only women are battered in marital relationships (Hines, Brown, Dunning, p. 71). Research shows that wives also act violently toward their husbands even though the latter are capable of causing much physical harm in abusive relationships ( shelter younger Muldoon, 2007, p. 340). After all, abusive wives typically throw objects, slap, kick, bite, and punch, whereas abusive husbands are more promising to strangle, choke, and beat up their partners (Ward younger Muldoon, p. 340-341). But, wives who are arrested for domestic delirium play to imitate their abusive husbands in incidences of v iolence (Ward Jr. Muldoon, p. 338). What is more, female violence is on the rise (Chmelynski, 2006, p. 8).There are increasing numbers of females being arrested for almost all offenses, including aggravated assault, simple assault, burglary, larcenytheft, motor vehicle theft, vandalism, weapons, liquor and curfew/ loitering law violations (Vaughn et. al. , 2007, p. 36). accord to feminists, in particular their theory of power and control, men are socialized to assume that they adopt the justifiedly of controlling women (Ward Jr. Muldoon, p. 359). This leads men to act violently toward what they believe is the weaker sex.Furthermore, it has been asserted by feminists everyplace and over that females behave violently only in self-defense. It is males who attack them first (Hines, Brown, Dunning, p. 63-64). These assertions are not entirely baseless, however. Females were know to be less violent than men in the past (Holtzworth-Munroe). Holtzworth-Munroe reports, Twenty-five ye ars ago, according to statistics which were compiled by the U. S. Department of Justice at that time, for every 10 boys arrested for assault, there was only one girl who was arrested on that charge. Today, however, the ratio is 4 to 1.(Holtzworth-Munroe) So now it is not only husbands but also school governing who must be wary of female violence (Holtzworth-Munroe). Feminists state that women are usually the victims of crimes of violence (Ward Jr. Muldoon, p. 359). But, feminists ought to develop new theories of power and control now that statistics reveal that the rise in female violence far exceeds the rise in male violence. In fact, between 1978 and 1996, there was a 47% accession in the rate of violent crimes committed by females. Violent crime rates among males decreased by 26% (Vaughn et.al. , p. 36). Female violence in adolescence tends to be more severe than male violence although males tend to inflict the greatest number of injuries on women in abusive marital relationsh ips (Holtzworth-Munroe). According to Kimberly Sebeur, director of 50 Strong, a program developed to support black adolescent males in succeeding at the Martin Luther King, Jr. , High School in Georgia, Its worse when girls fight because they wont stop they have to be physically overtaken by someone whos stronger than they are With boys, you can say OK, thats enough, breakit up, and thats the end of it. Girls will fight right to the death. (Chmelynski, p. 8) What is more, research has shown that females who act violently in marital relationships do so also against males in stereotypically manful professions, for example, military, firefighting, and law enforcement. Professors, doctors, lawyers, architects and engineers are victims of female violence to boot. Even politicians have not been spared (Hines, Brown, Dunning, p. 66). Holtzworth-Munroe reports on a research that launch that there is a higher number of females than males who initiate violence.Hines, Brown, Dunning repor t on several studies that found that women do not act violently in self-defense alone. Rather, the majority of women participating in these studies say that their reasons for acting violently toward their male partners included anger, confusion, revenge, jealousy, and attempts to dominate (Hines, Brown, Dunning, p. 64). Apart from the research mentioned by Holtzworth-Munroe, there have been various studies to examine whether females are more likely than males to initiate violence (Hines, Brown, Dunning, p. 64).Hines, Brown, Dunning write that violence appears to be human problem, as these studies reveal equal numbers of females and males as initiators of violence (p. 64). Of course, females can be as violent as males. Regardless of reasons for the increase in female violence, the fact remains that adolescent males and females are equally violent, and wives commit acts of violence against their husbands as much as the latter act violently toward them. perchance it is feminism th at has raised female awareness to the point that females do not consider themselves the weaker sex each longer.Then again, men may cause greater physical harm to women even if girls are more physically aggressive than boys. References Chmelynski, C. (2006, Dec). When Mean Girls Turn to effect. Education Digest 72(4)8. Retrieved Apr 5, 2009, from Academic Search Premier. Hines, D. A. , Brown, J. , Dunning, E. (2007). Characteristics of Callers to the Domestic evil Helpline for Men. Journal of Family strength 2263-72. Retrieved Apr 5, 2009, from Academic Search Premier. Holtzworth-Munroe, A. (2005, Dec). Male Versus Female Intimate Partner Violence Putting Controversial Figures into Context.Journal of Marriage and Family 67(5). Retrieved Apr 5, 2009, from Academic Search Premier. Vaughn, M. G. , Newhill, C. E. , Litschge, C. M. , Howard, M. O. (2007). Cluster Profiles of Residentially Incarcerated Adolescent Females Violence and Clinical Mental Health Characteristics. Advancing Quality in Residential Treatment. Hawthorne Press. Retrieved Apr 5, 2009, from Academic Search Premier. Ward Jr. , R. E. , Muldoon, J. P. (2007). Female Tactics and Strategies of Intimate Partner Violence A Study of Incident Reports. sociological Spectrum 27337-364. Retrieved Apr 5, 2009, from Academic Search Premier.

Marketing Nike Essay Example for Free

Marketing Nike EssayGrowing up there was one brand that all professional athletes apply in my eyes, Nike. The Swoosh, was the icon that all kids had to have, and wherefore not? All the big time players not only had it, merely endorsed it. Ads, which had Michael Air Jordan, Bo Jackson, or Wayne Gretsky The considerable One doing amazing physical feats, always, motivated the crowds. The Nike company hot this, and blasted it merchandise campaign through and through all sorts of media.In this essay I will break down this multi-billion dollar companys merchandising techniques in the argonas of guest value, promotional items, food merchandisings quad ps of the merchandising mix, the segmentation, targeting, and positioning (STP) approach to market the produce, Customer Relationship Management (CRM), surroundal trends, the largest customer base, its competitors, and ethical marketing for this corporation both stateside and overseas. Putting these athletes in the ads is bonny one way to build value for a company.From Ashford universities Principle of Marketing by Sara White We are introduced to marketing with the definition of marketing as an exercise designed to stimulate transmutes that have value for customers, snap offners, and society at large. With this definition of marketing inbuilt the question that still is out pondering is what is value? Value was defined as the perceived handicraft-off between benefits and the sacrifice required to take possession of those benefits. To break it down gain we will tone of voice at customer value.Customer value is a title for the cost of a particular trade for the purchaser (buyer) instead of the company (seller). Looking into a selling Nike abroad, whatever a customer whitethorn pay in the United States may not be the same overseas. The first thing is to olfaction at is how the current client group solves the market in the states. Nike had a humble start with creators flier Bowerman and Phil Knigh t trying to improve on the track shoe of the day. The work oner Blue Ribbon Sports caller-up now known as Nike wanted to incr knack value into their product by having athletes endorses it.So they implant the person that they thought would be the best at building prospective customer value, Steve Prefontaine. During his college time he never lost a race on his home track, and was exposed to national notoriety with is 4th place finish in Munich. This was one of their first successes in marketing. As popularity for their product rose the selected new sports models to display the shoes on the track. This really kicked of the sale of the shoes. Seeing how this success worked at their home deviseting, fetching it to other countries should be no problem.Paving the way with athletes that had above average ability in their stadium was how Nike struck the marketing campaigned. Finding someone in another artless that could spark the same influence over the masses would keep thing on t rack for Customer value overseas. This would all be on what country we planned on taken our product to. The last thing that we are passing game to tang at with customer value is the four utilities of customer value. The four utilities are Form, Time, Place, and Ease of Possession. The form in the four utilities poses what effort Nike puts into their product that makes it desirable.Part of this desire is the quality and showmanship they place in any item. The other part is who they put in their invention. This was very clear in the mid-80 when Nike was the company that took on NBA greenhorn Michael Jordan, to represent their companys goals. Being one of the leaders of in business, time is authorised. Nike put their product out when they need to. They withal change it enough to keep things fresh. Time too goes along with place. non only does the timing of releasing product play a huge role, the place does as well. Lastly, ease of possession is just that, how easy will it be to get the product.Included in this is tummy I get my item fixed or replaced easily overly. With internet available in almost eitherones pocket from smartphones to tablets getting Nikes items have become very accessible. With ease of possession we have to look at what trends are working or not, so that we may fix them. Understanding these four utilities just scratches the surface of what we need to know. To be more in-depth with a strategy we must look at the targeting and market mix portion of promoting. In order to utilize the four utilities properly we must look at the STP approach of marketing.This Approach involves segmentation, targeting, and positioning looks at what a byer values. Segmentation bay window be defined as the process of splitting a market into smaller groups with similar product needs or identifiable characteristics, for the purpose of selecting appropriate target markets. Targeting (or target market pickaxe) refers to An organizations proactive selection o f a suitable market segment (or segments) with the intention of heavily focusing the firms marketing offers and activities towards this group of related consumers.And positioning (which is sometimes referred to as product positioning) is Positioning is the target markets perception of the products key benefits and features, relative to the offerings of competitive products. With the number of competitors only the rise it is important for an organization to forecast what the consumers acquire trends are. Nike, although one of the largest establishments in their field, they still are not untouchable. They have to incumbrance a success by continually improving on the products. Nike leads the way with new engine room that stick in all sports.In the late 80s the introduction of Nike air did this well. Again they launched a promotional campaign that introduced a series of ads by Bo Jackson one of the top athletes at the time. They saw the future of what their clients wanted, Air. It was the first shoe out on the market with air in the sole. Following the marketing targeting set at this point propelled them ahead of their competitors. To stay ahead of the game the implementation of the four Ps is the next tool to evolve business plan. The four Ps that come from the widely used marketing mix developed in the 60s includes production, price, place and promotion.Product The combination of substantial goods, services, and beliefs offered at a item price. To stay on the breaking edge of athletic string with rivals on your heels they have to produce a product that reaches the masses. The creations did just that, they made it tangible for all with a specific price. Price The amount of money or other consideration a customer must exchange for the offering. Nikes merchandise because it was ahead of others cost a little more. At the same time they could justify their cost due to the fact the merchandise operated better than anyone elses.Place The strategy by which a c ompany gets the right-hand(a) goods in the right quantity to the right place. Because Phil and Bill both had roots on the west brim mainly Oregon, this is where the perfect place to offer the product out of was. Now, a global sensation you can get it from any corner of the world. Promotion The advert and selling activity a company on a lower floortakes to name demand for the offering . The only real way to endorse this type of product is to show the benefits in different people that use it. This not only sums up the four Ps notwithstanding gives examples of how it applies to this enterprise.While putting all of these aspects together there has to be a way to track accredited trends to be more productive. This can be done by customer relationship management or CRM system. CRM is a good tool to utilize once your product has hit the market. This system tracks the companies relationship with the purchaser. The entropy collected will be from sale and overall marketing . about items that might be pulled from this development are demographics of the individual buying an item. This is so important to direct and promote ads to those that will actually be utilizing them. When I got my first pair of Nike shoes I was stoked.They were everything that I wanted and more. I was fast to show them to my friends. At that point I would have done anything that Nike asked me to (I was a typical kid). Inside the box was a card and at the time I did not understand what it for. It had questions on it like race, age, sports that I vie in at school leveletc. This was there way of finding out who is buying their goods. Some places will add in rewards or freebies to get their customer feedback. This information can also give feedback on when to promote certain items so that there will be a big return.Now that all the information is being tracked and fixed, we can now see how it does abroad. In the 90s Nike wanted to figure out how to reach an even larger fan base. Soccer was the tatter to gain that popularity not only in one country but almost every country in the world. At the point of taking production to another country the process of building customer value and marketing kind of starts over. Knowing this Nike took players from the World Cup-winning Brazilian National team. They redesigned the uniforms and pulled in some US teams as well .This organization could go a little farther by endorsing other sports as well. One of the most important things about going into other countries with this appeal line is to see what cause it has on the area. From Principles of Marketing by White there are a couple of things that affect the marketing environment. The acts that affect the environment are actors and forces . They both exist in two different categories Micro environment and Macro environment. In Micro-environment actors are individuals like stockholders, board members, competitors, public, and customers .In this category there are also forces which i nclude Strategic moves by, competitors, Channel partners, Changes in consumer behavior . Macro- environment deals actors with leaders in Culture/society, Politic, Economics, technology development, Finance and Law . Forces in Macro-environment are globalization, Technology and media . Lets see how this looks with Nike. If Nike is to be a success in other countries they have to know how they are going to affect the environment where they go. They also need to know how other countries can affect them.An example of this would be in the Middle eastern United States females are not treated as equals. therefore it would not be a good musical theme to start up only female sporting lines there. Another example of how they could be affected by the environment is the culture is different that the US, some countries that would use their product cannot afford American prices. This would cause a new marketing scheme. A good place to start is checking the CRM to see what trends these cultures prefer. So currently who is Nikes biggest byer? Nike hits such a wide range of sports, from their start in track, to sponsoring golfer Eldrick Tiger Woods.Almost every sport today has some kind of influence from Nike. The largest in todays market is in all likelihood the NFL. The National football league has just signed up Nike to create some new gear for this 2012 2013 season. The vast thing about Nike is it now has sister labels that produce more than just athletic products. A significant event in Cole Haans timelines happened in 1988 when Nike acquired Cole Haan . Thence, international flagship stores and more outlets loose making the reach to influence the use of quality and fashionable footwear become broader and wider . Then the technology of Nike Air was incorporated in the design of womens shoes which made a mark on Cole Haans emphasis on providing comfort and protection not only for men but also for women. This was the first at that time and the demand for Cole Haan sh oes continued to rise . Nike seems to be unstoppable but they are only a small percentage of the market. There are so many different shoe companies out there today. If an individual can get it in the States they can get overseas via the internet. A few brands that compete with Nike are Reebok, Adidas, Asics, and New balance.But they are not close to the company that distributes to over 170 countries. Unfortunately although Nike from the stand point of business is a great company they have a dark side also. Ethics is gaining power in the business world. spate are tired of seeing cooperations destroy morale of the world and marketing is no different. There is a responsibility to the public to give honest communications and things that are not going further corrupt children mind. A lot of marketers will play to childrens impuissancees. Rebecca Clay wrote an bind on advertising to children.The article goes on to explain that childrens psyches are not to the level to decipher fact fro m fiction. This weakness is exploded and ads well over load kids with ideas of toys and games that they do not need nor should they have. One case of wrong marketing goes deeper than what we can see. It was what was going on behind the curtains. According to send Online that put out an article on Nike, about the treatment in the converse factory . They continue on to say that the employees are under paid, making around 50 cents an hour. Terminology such as dog or guttle from supervisors are thrown around in a derogatory way.This is a decade after Nike came under fire for their child labor seat shops in Indonesia. Should something be done to this marketing tycoon? Some kind of apology should come to the public not only in America but to the world. This is part of their obligation to the society has a whole. As kids we can be drawn into many different that induce our attention. Mine, like many juveniles was following the dream of growing up to become a professional athlete. It was the life-style at the time that seemed effort less. Nike open my eyes to this more than probably any other brand. The motto Just do It was what I needed to pursue my goals.For a while it felt as though they were not just talking about sports but life who knows maybe they are. Whatever it may be there marketing plan from the start of the back of a trunk to multibillion dollar cooperation is one of the best. termination through the marketing world with Nike we covered the following customer value, promotional items, marketings four ps of the marketing mix, the segmentation, targeting, and positioning (STP) approach to market the product, Customer Relationship Management (CRM), environmental trends, the largest customer base, its competitors, and ethical marketing for this corporation both stateside and overseas.References (n. d. ). Clay, R. A. (2000, September). Advertising to children is it ehtical. Retrieved Jan 11, 2013, from American Phychological Association http//www. apa. o rg/monitor/sep00/advertising. aspx Fripp, G. (2012). .segmentationstudyguide. Retrieved Jan 14, 2013, from www. segmentationstudyguide. com Reporter, D. M. (2011, July 13). Mail Online. Retrieved Jan 13, 2013, from daily mail http//www. dailymail. co. uk/news/article-2014325/Nike-workers-kicked-slapped-verbally-abused-factories-making-Converse-line-Indonesia.html uknown. (2011). History Heritage . Retrieved 01 10, 2013, from Nike, inc http//nikeinc. com/pages/history-heritage unknown. (2013). A History of Cole Haan. Retrieved jan 13, 2013, from apparel metro delivering sole satisfaction http//www. shoemetro. com/t-history-of-cole-haan. aspx unknown. (2013, jan 13). Forbes profile and News. Retrieved Jan 2013, 2013, from Forbes. com http//www. forbes. com/companies/nike/ White, S. (2012). Principles of Marketing. San Diego Bridgepoint Education,inc.