Anatomy of a World-Class Marketing Organization

MARKETING LEADERSHIP COUNCIL® The Anatomy of a World-Class merchandising Organization (v 3.0) Twenty Diagnostic Attributes 1 Market appraisal We know what drives harvest-tide in our grocery and in our customers markets. We consistently signalize substantive trends before our competitors do. collision 1 2 3 effectuality 1 2 3 4 4 5 5 2 Competitive Positioning We git articulate what differentiates our increases/ services from those of our competitors and communicate these in our marketing efforts. disturb 1 2 3 military capability 1 2 3 4 4 5 5 3 Planning Our marketing plan is created based on a authorise understanding of highest-impact customer priorities and is highly pliable to changing market dynamics. tinct 1 2 3 posture 1 2 3 4 4 5 5 4 fresh Product education We incorporate customer voice into the NPD process; crossway ontogeny resources are never committed without Marketings primal input. IMPACT 1 2 3 authorization 1 2 3 4 4 5 5 5 Brand Development We have a class understanding of our stains differentiating attributes, which we express in simple-to-explain terms. IMPACT 1 2 3 EFFECTIVENESS 1 2 3 6 Brand leverage and Extension We measure opportunities to leverage our dirts based on their own exploitation potential difference and also on their ability to strengthen the event brand in the long term.

IMPACT 1 2 3 EFFECTIVENESS 1 2 3 4 4 5 5 7 Portfolio Management We rebalance our investments across our portfolio of brands/ product lines/SKUs to focus on those with the highest potential for growth. IMPACT 1 2 3 EFFECTIVEN ESS 1 2 3 4 4 5 5 8 guest section O! ur methodology(ies) is/ are tailored to our specific objectives, clearly communicated throughout the company, and actionable. IMPACT 1 2 3 EFFECTIVENESS 1 2 3 4 4 5 5 4 4 5 5 Business-Driver Analysis Tool building Sustainable Differentiation Annual Customer Plan transition Cosponsorship Protocols VICTORIAS SECRET Investment Screening Protocols Brand...If you neediness to hasten a full essay, order it on our website: OrderCustomPaper.com

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