Marketing the Target Audience :: Clothing Retail Advertising Advertisements Essays

Marketing the Target Audience It was another twenty-four hour period shopping for clothes, nothing newfangled, in fact I thought I was going to get something here and there, look else where and go home. As I was walking through a mall, I stumbled upon a computer memory that I thought looked cool and casual. I thought to myself anything that was interesting enough to bring forth my eyes, had to be investigated thoroughly. As soon, as I walked in I new that I could easily begin to shop at the store for original things I needed. Buckle is a vesture store that sh bes its store by selling Lucky put up clothing. Now many people may disagree on the prices that are set on the clothing, however, in a society where being cool and individualism is valued, Buckle is the place to go. interest in wanting to see what more the clothing line had to offer, I visited the Buckle website, noticing that everything seems to fit in place and markets what it is supposed to very well. The clothing line is for young men and women who want a change from their of age(predicate) shopping outlets to a more exciting, fun, cool and casual store. In the undermentioned pages well explore what Buckle and Lucky Brand have in store for todays youth and why it is marketed well. Buckle and Lucky Brand are the products manufacturer and distributor. Young, middle class, men and women who are cool and spontaneous seems to be the main stream of consumers for the brands. The website is mainly rivet on traditional American patriotism for the modern youth. The website, clothes and stores more often than not emphasize that in order for one to be cool, one must(prenominal) buy their merchandise. Luck Brand Dungarees are a perfect drill of claiming to dominate the world of quality jeans. The word dungaree means a pair of sturdy, durable, twill-weave of cotton fabric made into jeans. Written on the dungarees (and on the website) are the Lucky Brand slogans Ameri cas Favorite and Wear us, be well-heeled. I bought two pair of jeans recently, on the inseam of the zippers is the phrase Lucky You and I also found a strip of paper that once once more notes that if the customer wears the jeans, he/she will be lucky.