multinational commercialiseing Lecture in the Fall Term 2012 ? Martin Klarmann imbed of Information Systems and commercialiseing (ISSM) merchandise & Sales enquiry sort out fit Universität des Landes Baden-Württemberg und nationales Forschungszentrum in der Helmholtz-Gemeinschaft www.kit.edu Organization measure: Monday, 3.45 p.m. 5.15 p.m. First words: October 15, 2012 Last lecture: November 26, 2012 HS III (R105), edifice 30.41 Available online on ILIAS the morning of the lecture (under old concern of the institute: ETU) create verbally exam (no exceptions), 60 min. + 10 min. reading time celestial latitude 10, 2012, 4.00 p.m. 5.10 p.m. HS III (R105), construct 30.41 May 2013 One exemplary exam will be provided mid-November Prof. Dr. Martin Klarmann martin.klarmann@kit.edu http:// merchandiseing.iism.kit.edu/ Tuesdays, 3 p.m. 5 p.m. (appointment required, enliven contact Juliane Bayer at juliane.bayer@kit.edu) marketing & Sales search Group Room: Slides: interrogation: ? Type: ? potential date: ? Probable room: ? Resit: ? symbolical exam: Contact: ? Lecturer: ? telecommunicate: ? Homepage: ? Office hours: 2 14-Oct-12 Martin Klarmann, Fall Term 2012 Agenda I. II. Introduction dread International Markets: Culture III. Understanding International Markets: Buyer Behavior IV. Market Entry Decisions V. International Market Research VI. International merchandising intermix Management VII. International Marketing Organization VIII. Marketing in Emerging Markets 3 14-Oct-12 Martin Klarmann, Fall Term 2012 Marketing & Sales Research Group This course has two sets of goals charge goals Content-related goals ? Understanding of the concept of finishing and its application to marketing ? Familiarity with contingent aspects of global buyer bearing ? Ability to evaluate countries regarding their market potential and knowledge of suspend market strategies ? Ability to hope market research techniques to international contexts ? Knowl! edge of particularities that need to be...If you requirement to get a practiced essay, order it on our website: OrderCustomPaper.com
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