Electrolux Case Study

Chapter 1 , lntroducing Strategy 3T t{ilfiiFir.f ,iii:{4R!r. il^miiti-ri;s.r/.iitl,ir.,1, 4.lrri rti\-q{ ii?4, 4g2lil$q\w.-,&.e r{:rfd,rr*suun*u,*** i;:fts prodrias include cookers, vacuum cleaners, . -- -r,, lpashing machines, fridges, lawn mowers, chain saws .:ilnd also tools for the construction and match indus_ ffes. It busy all over 80,000 people in more than ffi00 countries. Its one-year gross revenue in 2002 were 133bn ,gwedish lftona (about €15bn) and profits about t$.Sbn Krona (* €600m). The club,s irnpressive crop and development started under the .Jeadership of Alex Wenner-Gren in lg}Os,Sweden. ,The proterozoic $owth was built about an expertise in industrial function creating the leading products in .refrigeration and vacuum modify. By the mid_ 1930s the company had also conventional production outside Sweden in Germany, UK, France, ground forces and ::1, the mid-2000s Sweden,s Electrolux was the hiorlds largest producer of domestic help and professional t::gppliances fpr the kitchen, cleaning and outdoor use. o iT d o ! L l domestic applianqss anj Aefiohn eryanded its range into washing machines and dishwashers. In 1967 Hans Werth€n took over as president and embarked on a series of acquisitions that restructured the pains in Europe: 59 acquisitions were made in the mid-seventies alone followed by maior acquisitions of Zanussi (71n, $talD, White Consolidated products (USA) and the h[ Ganges chassis (industrial products) in the 19g0s. i As a result by 1990 75 per centime of Electrolux,s gross revenue were outside Sweden and this increase in the 1990s as LeifJohansson expanded into Eastern Europe, Asia and southeastern America. He also disposed of many of the unre recentlyd industrial activities. A mafor restructur_ :, tor theal late *199Os created g5 shape of the group lng I 2000s with about theper cent of sales in consumer durables and 15 per cent in relate prod_ ucts for profess ional users (such as refrigeration and laund! ry equipment). Sych a...If you fatality to go far a full essay, order it on our website: OrderCustomPaper.com

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